Ten Tips on Building a Strong Linkedin
What can I do to make my Linkedin Profile
1. Don't cut and paste your
LinkedIn hooks you into a network, not just a human resources
department. You wouldn't hand out your resume before introducing yourself, so don't
do it here. Instead, describe your experience and abilities as you would to
someone you just met. Also, write for the screen, in short blocks of copy with
visual or textual signposts.
2. Borrow from the best marketers.
Light up your Profile with your voice. Use specific adjectives,
colorful verbs, active construction ('managed project team,' not 'responsible for project
team management'). Act naturally: don't write in the third person unless
that formality suits your brand. Picture yourself at a conference or client meeting. How
do you introduce yourself? That's your authentic voice, so use it.
3. Write a personal tagline.
That line of text under your name is the first thing people see in
your Profile. It follows your name in search hit lists. It's your brand. (Note: your
e-mail address is not a brand!) Your company's brand might be so strong that it and
your title are sufficient. However,you might need to refine your professional
personality into a more eye-catching phrase that describes who you are at a
4. Put your elevator pitch to work.
Go back to your conference introduction. That 30-second
description, the essence of who you are and what you do, is a personal elevator pitch. Use
it in the Summary section to engage readers. You've got 5-10 seconds to capture their
attention. The more meaningful your summary is, the more time you'll get from
5. Point out your skills.
Think of the Specialties field as your personal search engine
optimizer. It is an avenue to refine the ways people find and remember you. This
searchable section is where that list of industry buzzwords from your resume belongs.
This is also the place to display particular abilities and interests, the personal
values you bring to your professional performance, or even a note of humor or
6. Explain your experience.
Help the reader grasp the key points. Briefly say what the company
does and what you did or do for them. Picture yourself at that conference again.
After you've introduced yourself, how do you describe what you do, what your
Use those clear, succinct phrases here and break them into visually
7. Distinguish yourself from the crowd.
Use the 'Additional Information' section to round out your Profile
with a few key interests. Add websites that showcase your abilities or passions.
Then edit the default 'My Website' label to encourage click-throughs (you get
Google page rankings for those, raising your visibility). Maybe you belong to a
trade association or an interest group; help other members find you by naming those
groups. If you're an award winner recognized by peers, customers or employers, add
prestige without bragging by listing them here.
8. Ask and answer questions.
Thoughtful questions and useful answers build your credibility. The
best ones give people a reason to look at your Profile. Make a point of answering
questions in your field to establish your expertise, raise your visibility, and most
important, to build social capital with people in your network. You may need answers to
a question of your own down the road.
9. Improve your Google Page Rank.
Pat your own back and others'. Get recommendations from colleagues,
clients, and employers who can speak credibly about your abilities or
performance. (Think quality, not quantity.) Ask them to focus on a specific skill or
personality trait that drives their opinion of you. Make meaningful comments when you
recommend others. Also, mix it up because variety makes your recommendations
10. Build your connections.
Connections are one of the most important aspects of your brand.
The company you keep reflects the quality of your brand. What happens when you view
a Profile and see that you know someone in common? That Profile's credibility
increases. The value of that commonality works both ways. So identify connections
that will add to your credibility and pursue those.
As you add connections and recommendations, your Profile develops
into a peerreviewed picture of you and of your personal brand. Make sure it's in focus,
well composed and easy to find. Edit your public Profile's URL to reflect your name
or tagline. Then you can put it to work by adding it to your blog, linking to it from your website,
and including it in your e-mail signature.